Recreation Bondi Beach: Natural Fragrances with a Touch of Empowerment

Australian Brand Recreation Beauty Creates a Unique Fragrance Experience

The brand mark of Recreation Bondi Beach is a stylized letter "R," which symbolizes confidence and female empowerment. Inspired by the image of a woman rolling up her sleeves, the mark embodies the strength and determination of women. The packaging design showcases this mark as a hallmark of confidence, dominating the packaging with its subtle pink, blue, and yellow graduation, reminiscent of the twilight skies over Bondi Beach.

The bottle design of Recreation Bondi Beach is a testament to the beauty of basic geometry. The softened hexagon shape, combined with vertical chime lines, gives the bottle a soft rhythm and the illusion of a much rounder shape. The solid clear pedestal adds visual gravitas, while the debossed aluminum cap and base, both featuring the "R" mark, provide unexpected moments of discovery for the consumer.

When it comes to the packaging boxes, Recreation Beauty has paid attention to every detail. The boxes are printed using CMYK on uncoated stock, with two spot colors, spot gloss UV, and an all-over satin aqueous varnish. This combination creates a subtle glint that appears and disappears depending on the angle at which the box is seen, mirroring the unique dance of beach light on various surfaces.

The fragrances themselves are activated via an atomizer, providing a luxurious and convenient experience. For those who prefer a more portable option, Recreation Bondi Beach also offers smaller 10ml bottles with a roll-on application.

The Recreation Bondi Beach project took place from October 2017 to December 2018 in Sydney, Australia. The design team, led by Angela Spindler, included industrial designers Charlie Payne and Andrew Simpson. Their meticulous attention to detail and innovative approach overcame challenges in manufacturing the bottle and achieving orbital printing on multiple surfaces.

Recreation Bondi Beach has garnered recognition for its exceptional design. In 2019, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award recognizes designs that exhibit strong technical and creative skills, contributing to improvements in quality of life.

Recreation Bondi Beach is not just a fragrance; it is a celebration of natural beauty, female empowerment, and the vibrant outdoor culture of Bondi Beach. With its unique design and high-quality ingredients, Recreation Beauty invites you to experience the pure essence of Bondi Beach in every spray.